Face-care range (serums, eye patches, creams) centered on skin-microbiome-friendly fermented actives and peptides.
Brand's classic men's grooming line spanning shaving, hair, face and body care, launched 2016 with ongoing additions through 2024.
Classic salon-style hair, body and hand care line built around organic Altai sea-buckthorn (oblepikha) oil and hydrolate.
Vitamin-C-focused face-care sub-line combining sea-buckthorn (oblepikha) with vitamin C actives for brightening and antioxidant care.
Current-generation hair, hand and body care range built around cryotherapy-inspired formulas and Estonian-grown organic actives (Daurian rose, iris, Manchurian aralia); manufactured in Estonia.
2024-launched vegan hair-care line (repair, curl control, grow, volume, color, detox) built around sea-buckthorn (oblepikha).
Hair and body care line themed around the Siberian taiga forest (juniper, pine, iris root, gold rose).
Luxury anti-ageing face-care line built around caviar extract and peptides, spanning both a 2016 classic generation and a 2024-2025 relaunch generation.
Estonia-themed face, hand, foot and hair care line built around Estonian cornflower and bog cloudberry; core products also distributed via other EU markets, with the newest additions Estonia-only so far.
2025-launched face and body care sub-line combining centella asiatica (cica) with vitamin-C-rich sea-buckthorn for soothing and brightening care.
Baby and infant care line (bath gel, no-tears shampoo, soap, intimate gel, cream-powder, soothing cream, daily cream, diaper cream), launched around 2020.
Discontinued (around 2016) Scandinavian-themed hair-care line (Arctic rose, white cedar, frozen berries) and matching Tundra Flowers and Polar Blueberry shower gels; no longer sold on the brand's current storefronts.
Birch-themed blemish and pore-focused face-care sub-line (toner, serum, cleanser, peel, pads, cream-gel, shower gel), launched around 2020.
Late-2025-launched biomimetic face-care sub-line built around calluna (heather) and sea-buckthorn vitamin C, positioned as a premium glow and lifting range.
Antioxidant and renewal face-care sub-line built around blueberry extract, launched around 2020.
2025-launched men's grooming line (shampoo, styling gel, beard serum, body wash) with a rugged Arctic-wilderness theme.
Budget and discount salon-style hair-care line launched around 2019; currently on clearance across the brand's channels.