For blonde, lightened brunette, and grey hair
After shampooing, massage into hair for 1-2 minutes. For enhanced toning, leave on for up to 5 minutes. Rinse well.
It varies based on your starting shade and the amount of brass reduction you hope to achieve. We recommend starting with every third wash and experimenting to find out what works best for you.
Complete your brass-neutralizing regimen with Blonde Perfecting Purple Conditioner, the perfect partner to our best-selling Blonde Perfecting Purple Shampoo. This lightweight, nourishing conditioner provides continued tone-enhancing benefits throughout the conditioning process, depositing violet pigments to counteract unwanted yellow and orange hues in blonde, lightened brunette, and grey hair. It also features ArganID™ technology to help repair and seal the cuticle, plus a detangling amino acid blend to improve color retention and enhance shine. The result: brighter, more radiant color and a healthier look and feel.
Care for color-treated hair
Moroccanoil's purple toning line for blonde hair