Sulfate Free Purple Shampoo for Toning Blonde or Bleached Hair

Purple pigmented shampoo that neutralizes brassy yellow/orange tones

How to use:

Apply quarter-size amount to wet hair, focusing on scalp; leave up to 2 minutes to let purple pigments neutralize brassiness; rinse thoroughly; follow with conditioner on mid-lengths/ends.

How often to use:

1-3x weekly or as needed

Safety:

A slight purple hue indicates that too much product may have been used, or it stayed on your hair for too long - use smaller amount / rinse sooner if this occurs

Description:

Neutralizes unwanted yellow/orange brassiness in blonde, gray/silver, bleached, and highlighted hair. Sulfate-free, color-safe formula gently cleanses while depositing hibiscus and purple dye pigments to brighten and tone in a single wash.