Reset your ultimate blonde in just 5 minutes.
After using Purple Shampoo, dispense the entire tube into hands, apply to damp towel-dried hair, massage gently, leave up to 5 minutes, rinse thoroughly.
Use as needed; do not use more than 1x per week (to avoid over-toning).
It is a bit messy so be careful and rinse everything well; potential staining risk given purple pigment intensity.
Ultra-pigmented treatment neutralizes stubborn brass and deeply nourishes dry, colored hair using hibiscus. More toning power than a purple shampoo. Free of sulfates, parabens, harsh salts/surfactants. Rich, creamy texture; results in 5 minutes. No animal-derived ingredients/by-products.
Sulfate-free haircare for color-treated and natural hair