Breakthrough triple-action protection for brighter, longer-lasting blonde
Apply 2-3 pumps to wet hair, distribute evenly while lathering from roots through ends, leave on for 1-3 minutes maximum, then rinse thoroughly.
Up to once weekly.
The first purple shampoo designed to eliminate metals and minerals, neutralize current brass tones, and prevent future brassiness, using precision violet technology rather than traditional color-depositing methods. A single application removes roughly three months of brass buildup from hard-water exposure.