Blowdry cream with 72-hour shape memory and heat protection up to 230°C
Apply evenly on damp hair just before blow-drying. Do not rinse. Heat style to set shape. The following day, reactivate shape memory by heat styling without wetting hair or applying additional product.
This blowdry cream contains thermo-softening polymers that soften hair for easy blow-drying with lasting definition and hold, offering heat protection up to 230°C and 72-hour shape memory technology for unlimited restyling, designed for long hair.
L'Oréal Paris's core haircare umbrella
Haircare for long hair, with vegetal keratin and castor oil