Limited-Edition World Surf League Ultimate Sun Protector Lotion

An invisible SPF 50+ sunscreen with a protective veil that becomes more effective in water and heat.

How to use:

Apply as the last step in your morning skincare routine before applying makeup. Shake well and apply liberally to your face, neck, and body before sun exposure. Use a nickel-sized amount for your face and one ounce, or a shot glass-sized amount, for your body.

How often to use:

Re-apply sun protection to face and body every 2 hours while outdoors or immediately after swimming and toweling dry.

Description:

Established in 2019, Shiseido Blue Project is a global effort to promote the protection of our ocean. Through this initiative, Shiseido and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans, including cleaning up beaches, coral restoration, leading global conservation campaigns like We Are One Ocean, and promoting ocean and sun-safe habits. Powered by SynchroShield Technology, this lightweight, invisible protective veil is strengthened when it senses water, sweat, or heat, and provides protection against UVA/UVB rays, pollutants, and dryness. As part of a long term sustainability commitment, Shiseido will make a donation to World Surf League's environmental efforts to inspire, educate, and empower ocean protection.