Caviar Anti-Aging is Alterna's flagship haircare collection, launched in 1999 as the first hair care line to use caviar extract. It applies a skincare-inspired anti-aging approach to hair using caviar extract, a proprietary Age-Control Complex, and marine botanicals, with clinically tested claims of reduced breakage and thermal protection up to 450 degrees Fahrenheit.
My Hair My Canvas is a separate, more playful Alterna sub-brand positioned around personal expression and self-care, with whimsically named products spanning cleansing, curl care, volumizing, masques, boosters, and styling.
A hydration-focused sub-line of Caviar Anti-Aging for dry, brittle hair, formulated with caviar extract and marine botanicals to restore and rebalance moisture, improve softness and shine, and provide thermal protection.
A repair-focused sub-line of Caviar Anti-Aging built on Caviar Bond Enforcing Technology, Maracuja Oil and Shea Butter, aimed at sealing damaged cuticles, filling cracks and fissures in the hair fiber, and reducing breakage.
A volumizing sub-line of Caviar Anti-Aging for fine, thin or limp hair, built on Marine Plumping Technology and caviar extract to visibly thicken strands, add body and manageability, and reduce breakage without weighing hair down.
The styling category within Caviar Anti-Aging: dry shampoo, heat-styling protection, shine and texture sprays, and hairspray, built on the line's caviar extract and marine-botanical base with humidity resistance and buildable hold and finish claims.
A scalp-focused collection built on Alterna's Scalp Moisture Complex, formulated as luxe vegan formulas with tea tree oil, hemp seed oil, witch hazel and white charcoal, in packaging using recycled, FSC-certified plastic.